Stephen Grealy gave an awesome presentation on Keyword Analysis and outlined a whole range simple but powerful strategies for digging deep into keywords.
Rather than limiting Keyword Analysis to the standard “Keyword Tools”, using the technqiues that Stepehen presented will give you and edge on your competitors and make it more likely for you to find powerful and lucrative keywords to base you optimisation on.
Although Stephen started of squeaky clean and “white”, the session did start to slide a little into “the dark side” as the evening progressed, but gave some great ways that keywords could be cleverly applied.
Stepehn has also provided the Slide Pack (Powerpoint format) from his presentation and a Keyword-Research-Template (Excel format) to help guide you through the procedures discussed.
Stephen,
Thanks again for a great presentation – well laid out, well paced, and full of content!
Am looking forward to going thru it again and understanding your spreadsheet too.
Loved the session. Loads and loads of info to take away. Very informative. If there’s any SEO’s in Brisbane that want to expand their knowledge and talk shop with some of Brisbane’s Best SEO companies and consultants….they should come along to this meetup.
Stephen’s presentation gave much info that many companies would pay top dollar to get a consultation like that!
Well done!