Rather than limiting Keyword Analysis to the standard “Keyword Tools”, using the technqiues that Stepehen presented will give you and edge on your competitors and make it more likely for you to find powerful and lucrative keywords to base you optimisation on.

Although Stephen started of squeaky clean and “white”, the session did start to slide a little into “the dark side” as the evening progressed, but gave some great ways that keywords could be cleverly applied.

Stepehn has also provided the Slide Pack (Powerpoint format) from his presentation and a Keyword-Research-Template (Excel format) to help guide you through the procedures discussed.